About
I’m Erik and you could say I have a penchant for storytelling. With 8+ years of bringing concepts to life through copy, content and creative strategies, I’m a senior creative copywriter that thinks and works beyond just words on a screen.
From shaping long-term brand values to conjuring up next season’s campaign concept, I consider myself a guardian of tone. For me, tone spans words, visuals, energy and sound, making it the glue that ties any creative together.
Curious to learn what that means? Explore some of my current work as Content Editor at Tommy Hilfiger. Or simply send me a message.