Baggy Is A Vibe

What do you get when New York kids collide with those quintessential NY characters that give the city its unique energy? Well, a whole new vibe. To introduce Tommy Jeans’ latest baggy denim fits, the Baggy Is A Vibe campaign launched a series of short videos of fun ‘only in New York’ scenarios, telling stories of youth encountering the generation that built the city’s spirit before them.

As part of the project’s core creative team, I delivered the concept, messaging strategy and script editing.