Lowriding High

To amplify its premium positioning and the sub-brand’s connection to subcultures around the world, the Lowriding High campaign lands Tommy Collection in Japan’s lowriding scene. A community shaped on admiration for Mexican American car culture and California street, we captured the colorful community in a series of editorial images and social-first videos.

As part of the project’s core creative team, I delivered the creative concept, messaging strategy, video treatments and talent interviews.