Tommy Jeans Fall ‘19 Campaign

Mixing brand with product storytelling, the TJ Presents campaign brought music back to the forefront of the Tommy Jeans brand while also heroing the new collection. Through interviews, performances and social content starring 4 musical talents, the campaign shaped a rich tapestry of storytelling.

As part of the project’s core creative team, I delivered the concept, messaging strategy, social rollout, talent interviews and story and copy editing.