TommyNow: Power Dressing

In support of the Tommy Hilfiger X Zendaya fashion show, I created long-form instagram content that took an in-depth look at the show’s theme of Power Dressing. Hosted by acclaimed journalist Noor Tagouri, we created a talkshow-inspired concept where she discussed the theme of female empowerment through fashion with supermodel Alek Wek, fashion mogul Olivia Palermo, actress Jameela Jamil and activist Mama Cax.

As part of the project’s core creative team, I delivered the editorial direction, creative strategy, social rollout and copy,