Tommy Jeans Spring ‘20 Brand Campaign

Stepping into the daily lives and home environments of 6 breakthrough artists, the Spring 2020 Tommy Jeans campaign was all about authenticity, personality and music. Through individually themed character vignettes and tons of extended digital-first content, the Tune In campaign sought to tie the brand to the creative spaces and fandoms of our talent in a sincere and energetic way.

As part of the project’s core creative team, I delivered the concept, messaging strategy, VO interviews, story and copy editing.