Tommy Jeans Spring ‘22 Brand Campaign

Experimental creativity moves the world forward: that was the central message in this global 360° Tommy Jeans campaign. Titled Play To Progress, the story tapped into select pockets of youth culture via three future-making individuals - each with a no-holds-barred approach to creative expression.

As part of the project’s core creative team, I delivered the concept, messaging strategy, VO interviews, story and copy editing.