Tommy Jeans Spring ‘21 Brand Campaign
Storytelling became a whole different beast when the pandemic hit. Cue the Music Takes Us Further campaign, where we packed boxes with clothes, an iPhone and a list of instructions and sent it to 24 musicians around the world. The result was a diverse campaign packed with ultra-authentic content, showcasing the future-forward power of music in self expression, community and creativity.
As part of the project’s core creative team, I delivered the concept, messaging strategy, talent interviews, story and copy editing as well as editorial direction for the partnership content.
Tommy Jeans X Trippin
Adding to the Music Takes Us Further story, I provided editorial direction to a partnership with cultural platform Trippin in creating content around advancing local music communities.
Tommy Jeans X Clash
Teaming up with music platform Clash for the Music Takes Us Further campaign, I provided editorial direction to an IG series of interviews and lo-fi performances of grassroots artists.