Tommy Jeans Sustainability Campaign

The Spring ‘22 Denim Progressed campaign for Tommy Jeans is all about showing and telling what makes the brand’s denim the sustainable way to go. Exploring the lines between what’s real and surreal, I crafted a bespoke tone-of-voice approach and worked closely with animators and sound designers to bring the product story to life in multi-layered visuals.

As part of the project’s core creative team, I delivered the concept, messaging strategy, story and copy editing.